Groupon Singapore founder is back, yet again, with a new startup

Seven years ago, Chris Chong and his brother Karl went door-to-door in Singapore’s Chinatown to sign sceptical merchants onto Beeconomic, their Groupon clone. Soon, Groupon itself came a-knocking, buying their business for millions.

Today, Chong is banging on doors again. His latest venture is SumoStory, an affordable public relations firm that serves startups who can’t pay US$3,670 a month for a standard PR package.

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