Tomorrow Toilet Ek Prem Katha will release and not only the audience, even the industry is looking at it hopefully to revive its fortunes this year. It’s an Akshay Kumar film so a few things are guaranteed and the biggest one is return onn investment. Akshay has figured out a way to keep everyone connected to his film happy. But how is the Trade looking at the film? We rang up trade expert, Akshaye Rathi, Exhibitor-Distributor, to know about Toilet Ek Prem Katha’s box office prospects and from what we hear, this film has success written all over it.
Talking to us, Akshaye said, “It certainly looks interesting. Now here is the deal you know. There is Aamir Khan, whose name is iconic for trust in the mind of the audience. People actually think Aamir Khan ki picture hai to kuch interesting hoga. By now Akshay Kumar has begun to enjoy a similar degree of trust because if you look at the kind of movies he has done, they are critically acclaimed and also commercially successful. He has become a darling not just of the media but also of the audience. Again it’s (Toilet Ek Prem Katha) has a very relevant theme if you see. Open defecation is a problem that bothers the heartland of India like nothing else. It’s a subject that is very relatable. Swachh Bharat is driven by our own Prime Minister. If you add entertainment value to a subject like that, the potential increases.”
It was time to get down to business and so we asked him to predict about the film’s first day and opening weekend collection. “He (Akshay Kumar) is the smartest producer and the most astute business man in the country. He makes movies at such right budget that they sail. I think it will easily earn Rs 11 -12 crore on the first day and the opening weekend will be somewhere around Rs 40-45 crore,” predicted Akshaye.
According to reports, TEPK is made at a COP of Rs 19-20 crore and the total cost of the film is around Rs 40 crore. Well, looks like, three days are enough for the film to amass that much easily.